A 16 page article in the Sunday's Boston Globe called On the Trail of Kerry's Failed Dream details the events that predicated Kerry's loss. Their take, as per CQ cliff notes:
Chapter 1: Bush defines Kerry first, as indecisive.
Bush
had learned in his only losing campaign -- a 1978 US House race in West
Texas, where he was labeled a liberal Eastern elitist -- that it was
political death to let your opponents define you first. So in the
ensuing years he had turned that same strategy against his foes. In the
case of Kerry, Bush readily agreed to a plan to define the senator as a
flip-flopper weak on defense.
...Kerry's own past suggested the
dangers of running as an antiwar candidate: As one of them, he suffered
a devastating defeat for a US House seat in 1972, the same year
President Nixon, despite Vietnam, won by a landslide...
Chapter
2: Swift Boaters take a stab at defining Kerry negatively, however just then the Abu
Ghraib scandal breaks and puts Bush back on the defensive. Should mean
something,
But
the Kerry campaign wasn't firing on all cylinders either. The prison
scandal, a spike in American casualties in Iraq, and the public
investigation into the Sept. 11 terrorist attacks hurt Bush, but didn't
necessarily help Kerry. Still largely unknown outside Massachusetts,
the Democratic candidate was having trouble getting his message across.
This
might have been an ideal time to hit Bush hard. Instead, the candidate
proceeded on a deliberate course, crafted by media adviser Bob Shrum
and campaign manager Mary Beth Cahill, to raise money, broadcast policy
proposals. and advertise Kerry's life story.
Chapter 3:
Kerry realizes things are indeed amiss and sort of replaces campaign
manager Cahill with Paul Begala, late of Clinton and CNN. Except that
Cahill doesn''t much like the idea or markedly cooperate. Strategy
really starts to collapse: Edwards is picked, why? Because he really
seems to want the gig. Kerry also fumbles by choosing to hype His
Vietnam rather than attack Bush's Iraq.
On
Thursday, July 29, the last night of the convention, the man whose fame
was launched by denunciations of a war stepped onto the podium and gave
a military salute. "I'm John Kerry," the candidate told the cheering
delegates, "and I'm reporting for duty."
..As for selling Kerry
as a viable alternative: Only six lines of his acceptance speech were
devoted to his 20 years in the Senate, a fact that his GOP foes loudly
broadcast.
Chapter 4: The Slow Bloats hit him again, this time with a book and more ads. Though
Kerry wants to strike back, Cahill and other advisors don't want to
add fuel to the fire. No prison fiasco saves the day and when he does return the volley, it's already too late.
Epilogue: In spite of his preparing long and hard for the debate, and perhaps
even 'winning' Kerry changes neither people's minds nor the facts of his indecisiveness [or alternately, acknowledgement of complexity]: abortion and
Catholicism, gay daughter and gay marriage, Vietnam and Iraq. Yes, no,
yes and finally No. Not with a bang, but a whimper.
On the bright side, Greg Palast and friends have yet to give up.
Tell Congress to Investigate the 2004 Election
Questions are swirling around whether the election was conducted honestly or not. We need to know -- was it or wasn't it? If people were wrongly prevented from voting, or if legitimate votes
were mis-counted or not counted at all, we need to know so the
wrongdoers can be held accountable, and to help prevent this from
happening again. Members of Congress are demanding an investigation to answer this question. Join me in supporting their call, at:
http://www.moveon.org/investigatethevote/
Thanks.